About
MEET
FOUNDER
Shelby Joy, founder of Lure Lueur, combines over seven years of experience and expertise from serving over 5,000 clients to redefine the art of spray tanning. Certified by top artists in the field, Shelby’s mission transcends mere aesthetics; she empowers women to confidently embrace their natural beauty. Her commitment to personal growth and customized tanning solutions ensures a unique and transformative experience for each client. Shelby’s philosophy celebrates individuality and supports self-love, making every visit a step toward enhanced well-being and confidence.
Certification
Norvell Certification
Recognized as the #1 spray tanning program by professionals, the Norvell Certification equips Shelby with the latest in sunless tanning science, techniques for a flawless application, and business strategies to cultivate a successful spray tan service
Dolce Glow Certification
Shelby’s Dolce Glow Certification, gained from Isabel Alysa—a top spray tan artist for celebrities like Jennifer Lopez and Kim Kardashian—ensures luxury, celebrity-level tanning experiences that enhance each client’s natural beauty with elite techniques.
Advanced Contouring Cert.
Shelby’s Advanced Contouring Certification from Isabel Alysa enhances her precision in sculpting faces and bodies, positioning her as a premier spray tan artist with the skill to elevate natural beauty through expert contouring techniques.